Do I need a website if I have a Facebook page?
Storefront Web Studio ยท October 2026
If Facebook and word of mouth already keep you booked, you can wait. If you want calls from people who have never heard of you, a Facebook page alone won't bring them. Those people search Google, and Google sends them to the map and to websites, not to Facebook.
What a Facebook page does well
- It's free and takes an afternoon to set up.
- Posting a finished job takes a minute, and your followers see it.
- A recommendation from someone your customer knows carries a lot of weight.
- Messenger gives people an easy way to reach you.
Plenty of contractors get their first years of work exactly this way. Nothing wrong with that.
Where a Facebook page falls short
Strangers don't look for a contractor on Facebook. When a water heater dies, people type "water heater repair near me" into Google. What they see is the map with a few businesses and a list of websites under it. Facebook pages rarely show up for searches like that, so people who don't already know you never see yours.
Your Google listing needs somewhere to send people. Plenty of people tap the "Website" button on a Google listing before they call. If it's empty, they can't learn more. If it points to Facebook, many of them land on a log-in screen on their phone and go back to the results.
Not everyone is on Facebook. Property managers, commercial clients, and many homeowners look for a website before calling a company they don't know. A page with your reviews, photos, and license details answers "are these people legit?" in a few seconds.
You don't own your page. Facebook decides who sees your posts, and pages get locked or restricted, sometimes by mistake. A website on a domain registered in your name stays where it is.
A two-minute test
- On your phone, open a private browser tab, so Google doesn't use your own history.
- Search your main service and your town, like "roof repair Tulsa".
- Look for your business on the map and in the results under it.
- Open your Google listing, tap "Website", and see where it takes you.
If you don't show up, or the button goes nowhere useful, that's work going to someone else.
You don't need a big website
For most local contractors, one good page covers it:
- Your phone number, one tap away on a phone
- What you do and which towns you cover, in plain words
- Your Google rating and a few real reviews
- Photos of your own jobs
- Hours, and whether you take emergency calls
- A short form for jobs that can wait
Keep posting on Facebook. Link your website from your Facebook page and your Google listing, and link your Facebook page from your website, so each one points people to the others.
What it costs
A one-page site from us is $299 with a yearly care plan, or $499 if you'd rather pay for care monthly. Either way, you see a free mockup of your new homepage first and only pay if you like it. For the bigger picture, see what a contractor website costs.
Questions business owners ask
Can't I use the free website Google used to offer?
Google turned off the free websites it made from Business Profiles in 2024. Links to those sites no longer open them, so if your listing still points to one, it's worth replacing.
Will a website put me at the top of Google?
Not on its own. For the map, your Google listing, your reviews, and how close the searcher is matter most. A website gives Google more to go on, and it turns more of the people who find you into calls.
I don't have time to manage a website.
You don't need to. With a care plan, we host it, keep it updated, and make small changes when you send them.